Case Studies

Scaling Kreditech LATAM

5 Markets, 75 People, 90 Days Per Market

The Challenge

Kreditech, a Peter Thiel-backed fintech unicorn, needed to expand its digital lending platform from Europe into Latin America. The company had to simultaneously enter 5 new markets (Spain, Mexico, Poland, Russia, India), build local teams, navigate diverse regulatory environments, and maintain portfolio quality while growing at breakneck speed. The company was at 45 employees and needed to scale operations massively.

The Approach

1. Joined as Managing Director Spain and built the first non-German market from zero, establishing the playbook for subsequent market entries.
2. Developed a 90-day market entry framework: regulatory assessment (weeks 1-4), team hiring (weeks 3-8), product localization (weeks 5-10), soft launch and iteration (weeks 8-12).
3. Promoted to Regional Manager LATAM, overseeing a 75-person P&L across 5 countries with full revenue and cost accountability.
4. Built local leadership teams in each market, hiring country managers and training them on the 90-day playbook.
5. Negotiated key partnerships including the first-ever PayPal Credit integration in European e-commerce.

The Results

Building PayPal Credit Integration

First in Europe — EUR 15M Originations in 12 Months

The Challenge

European e-commerce merchants needed flexible credit options at checkout, but PayPal Credit was only available in the US market. No European fintech had successfully integrated PayPal Credit into their product offering. The challenge was both technical (building the integration with PayPal's API) and commercial (negotiating partnership terms and merchant acquisition strategy).

The Approach

1. Identified the market gap: PayPal Credit existed in the US but had zero European integration. Pitched the opportunity internally and secured executive sponsorship.
2. Negotiated directly with PayPal's European partnerships team to become the first integration partner, navigating PayPal's enterprise approval process.
3. Designed the technical integration framework, working with Kreditech's engineering team to build a seamless checkout credit experience.
4. Developed a merchant acquisition strategy targeting Spanish e-commerce merchants who already used PayPal for payments.
5. Launched with a pilot group of 50 merchants, iterated based on conversion data, then rolled out broadly across the Spanish market.

The Results

Sub7 Security — $1.2M in 18 Months

Blockchain Security Audit Marketplace from Zero

The Challenge

The blockchain ecosystem was experiencing a surge in DeFi hacks and smart contract vulnerabilities, yet finding qualified security auditors was difficult and opaque. DAOs and protocols had no standardized way to evaluate auditor quality, compare pricing, or verify audit thoroughness. The market needed both a trust layer and a marketplace connecting security talent with projects.

The Approach

1. Co-founded Sub7 Security in Luxembourg with a dual mandate: direct security auditing services and building Sechub.work, a marketplace platform for audit talent.
2. Built the initial client pipeline through direct outreach to DeFi protocols and DAO treasuries, leveraging Luxembourg's blockchain-friendly regulatory framework.
3. Developed a structured audit methodology that combined automated tooling with manual expert review, creating standardized deliverables that clients could evaluate objectively.
4. Recruited 50+ auditors onto the Sechub.work platform, creating a vetted talent pool with public reputation scoring.
5. Entered Luxembourg Cybersecurity Week competition, winning Top 3 Startup recognition and generating significant pipeline from the exposure.

The Results

BureauFlow — 239 SEO Pages from Zero

Programmatic SEO for AI Phone Assistant SaaS

The Challenge

BureauFlow, an AI phone assistant for German tradespeople (Handwerker), needed to build organic search visibility from absolute zero in a competitive market. With no budget for paid advertising at scale, the company needed a strategy to capture long-tail search intent across multiple German trade verticals (electricians, plumbers, roofers, painters, SHK) and 140+ cities.

The Approach

1. Designed a programmatic SEO architecture with Next.js 15, generating city + trade combination pages from a central configuration file (config/seo-trades.ts).
2. Built 7 national trade pages, 140+ city-specific landing pages, 5 campaign pages, and comprehensive blog content — all with unique, trade-specific copy and localized messaging.
3. Implemented 9 JSON-LD schema types for rich search results: Organization, WebSite, Service, LocalBusiness, FAQPage, BreadcrumbList, Product, HowTo, and Article.
4. Configured ISR (Incremental Static Regeneration) on Vercel Pro for optimal performance: static generation at build time with on-demand revalidation.
5. Allowed AI crawlers (GPTBot, CCBot, PerplexityBot) for Answer Engine Optimization (AEO), targeting AI-powered search engines alongside traditional SEO.

The Results

How did Tomas Marty scale Kreditech from 45 to 500+ employees?

As Managing Director Spain and later Regional Manager LATAM, Tomas developed a 90-day market entry playbook covering regulatory assessment, team hiring, product localization, and launch. He built and managed a 75-person P&L across 5 countries, achieving 135% of the EUR 22M annual target.

What was Europe's first PayPal Credit integration?

In 2015-2016, Tomas led the first-ever PayPal Credit integration in European e-commerce at Kreditech. He negotiated directly with PayPal's partnerships team, designed the technical framework, and launched across Spanish merchants. This generated EUR 15M in originations within 12 months.

How did Sub7 Security close $1.2M in 18 months?

Sub7 Security, co-founded by Tomas in Luxembourg, combined direct blockchain security auditing with the Sechub.work marketplace platform. Key clients included Gnosis Chain, Karpatkey Treasury, and Wirex. The Top 3 award at Luxembourg Cybersecurity Week 2022 generated significant pipeline.

What is BureauFlow's programmatic SEO strategy?

BureauFlow built 239+ indexed pages using Next.js 15 programmatic generation: 140+ city landing pages, 7 national trade pages, 5 campaign pages, and blog content. All pages include 9 JSON-LD schema types and are optimized for both traditional search and AI answer engines.